HYPERLUXE · Legal
This Privacy Notice explains how HYPERLUXE, a brand of the MHNWI group (MHNWI meaning Mega High Net Worth Individual; referred to as “HYPERLUXE”, “MHNWI”, “we”, “us”, “our”), collects, uses, shares and protects personal information in connection with the HYPERLUXE website, online forms, broker applications, listing submissions, buyer inquiries, private access requests, communications and related services (together, the “Services”).
HYPERLUXE is an off-market ultra-luxury marketplace. It is not a public classifieds website, not a brokerage and not a closing service. Brokers, dealers, agents and direct representatives may submit rare cars, off-market properties, yachts, private aircraft and selected ultra-luxury assets for review. Buyers and buyer representatives may submit inquiries to HYPERLUXE. HYPERLUXE reviews opportunities before publication, publishes accepted listings in a controlled and semi-anonymous format, and connects interested buyers directly with the responsible broker or representative.
This Privacy Notice applies to personal information processed by HYPERLUXE. It does not cover third-party websites, messaging services, payment providers, social networks, brokers, dealers, agents, sellers, logistics providers, escrow providers, lawyers, notaries, banks, family offices or other independent parties who may process personal information under their own privacy notices.
For the purposes of applicable data protection laws, the controller of your personal information is:
HYPERLUXE is operated as a brand of the MHNWI group. Where HYPERLUXE or MHNWI processes information on behalf of another party under a written agreement, that party may act as a separate controller or processor depending on the situation.
The personal information we collect depends on how you interact with HYPERLUXE.
We may collect:
If you submit a broker application, mandate profile or asset opportunity, we may collect:
In some cases, information about an asset owner, seller, principal, buyer, family office, company, beneficial owner or representative may be provided to HYPERLUXE by a broker, dealer, agent, buyer representative or other third party. This may include names, contact details, role, authority to act, mandate information, proof of ownership, proof of funds, KYC details or transaction context.
You should not provide personal information about another person unless you have a lawful basis and authority to do so.
When you use the website or interact with online forms, we may collect technical and usage information, including:
We may collect information from public sources and third parties where relevant to the Services, including:
We use personal information for the following purposes.
We use information to:
HYPERLUXE may use buyer and representative information to clarify:
HYPERLUXE does not guarantee funds, certify legal authority, handle escrow or guarantee a final transaction.
Where an inquiry is sufficiently clear and relevant, we may forward selected information to the broker, dealer, agent or direct representative responsible for the asset. This may include contact details, role, country, budget range, timeline, buying structure, inquiry message and supporting documents where appropriate and lawful.
The receiving broker or representative may then process your information under their own privacy notice and legal responsibilities.
We use information to decide what can remain public and what should remain private. Sensitive information may include real photos, chassis numbers, registration details, exact addresses, owner identity, seller contact details, private documents, proof of ownership, proof of funds, contractual material, bank information and other non-public transaction details.
We may contact you by email, telephone, WhatsApp, SMS, chat, social media or other channels to:
We may use information to:
We may process information where necessary to:
Where the GDPR, UK GDPR or similar laws apply, we rely on one or more of the following legal bases:
| Processing purpose | Main legal basis |
|---|---|
| Responding to inquiries, reviewing broker applications and managing requests | Pre-contractual steps or legitimate interests |
| Reviewing listings, verifying source-link context and filtering demand | Legitimate interests in operating a controlled off-market marketplace |
| Forwarding buyer inquiries to the relevant broker or representative | Legitimate interests, pre-contractual steps or consent depending on the context |
| Managing paid services, lead fees, billing and invoicing | Contractual necessity and legal obligation |
| Sending marketing communications | Consent or legitimate interests, depending on the recipient and applicable law |
| Website security, anti-fraud, anti-spam and abuse prevention | Legitimate interests and legal obligations |
| Cookies and non-essential tracking | Consent where required |
| Legal compliance, tax records and dispute management | Legal obligation and legitimate interests |
We may share personal information in the following situations.
If you submit an inquiry about a specific asset, HYPERLUXE may share selected information with the responsible broker, dealer, agent or direct representative after initial filtering. We share only what appears relevant to assess or pursue the inquiry.
If you are a broker or representative, HYPERLUXE may share selected information about your listing, your professional profile or your source-link context with a potential buyer or representative when needed and only in a controlled way.
We may share information with companies that help us operate the Services, including:
These providers may process personal information only as necessary to provide their services and subject to contractual safeguards where required.
Where relevant to a potential transaction, we may share information with or receive information from:
HYPERLUXE does not control the privacy practices of independent transaction parties.
We may disclose information where necessary to comply with law, respond to lawful requests, protect rights or safety, prevent fraud, enforce agreements, recover amounts due or complete a merger, acquisition, restructuring, sale of assets or similar transaction.
HYPERLUXE does not publicly disclose sensitive information such as proof of funds, bank letters, identification documents, private seller details, private owner details, exact addresses, real photos or private transaction documents unless there is a specific lawful basis and a controlled reason to do so.
HYPERLUXE does not sell personal information for money. If local law treats certain advertising cookies, tracking pixels or targeted advertising activities as a “sale”, “sharing” or similar concept, you may be able to control those choices through the cookie banner, browser settings or by contacting us.
HYPERLUXE may use cookies, pixels, local storage, device identifiers and similar technologies to operate the website, secure forms, remember preferences, measure audience, understand listing performance and improve the Services.
Cookies may include:
Where required by law, non-essential cookies are used only after consent. You can manage cookies through the website consent tool where available and through your browser settings. Blocking some cookies may affect parts of the Services.
If HYPERLUXE uses third-party tools such as Google Analytics, Meta/Facebook pixels, LinkedIn pixels, HubSpot, form providers or similar services, those providers may process information according to their own terms and privacy notices.
If you contact HYPERLUXE through WhatsApp, email, social media, telephone, messaging apps or other external channels, the relevant service provider may process your personal information under its own privacy notice. HYPERLUXE may keep records of those communications to manage inquiries, broker applications, listings, disputes, fraud prevention and business operations.
HYPERLUXE works with international users, brokers, representatives and service providers. Your information may be processed in countries other than your country of residence, including countries that may not provide the same level of data protection.
Where required, HYPERLUXE uses appropriate safeguards for international transfers, such as contractual protections, standard contractual clauses, transfer impact assessments, adequacy decisions or other lawful mechanisms.
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Notice, unless a longer period is required or permitted by law.
As a general guide:
| Data category | Typical retention approach |
|---|---|
| Website logs and security data | Kept for a limited period necessary for security, debugging and fraud prevention |
| Cookie and analytics data | Kept according to the cookie type, analytics configuration and consent settings |
| Visitor inquiries and access requests | Up to 3 years after the last meaningful interaction, unless needed for a transaction, dispute or legal obligation |
| Broker applications and mandate profiles | For the duration of the relationship, then up to 3 years after the last meaningful interaction, unless a longer period is needed |
| Listing review records and source-link evidence | For as long as the listing, mandate, inquiry, dispute or compliance need remains active, then archived or deleted according to legal and operational needs |
| Proof of funds, ID, KYC, bank letters, LOIs, NDAs and sensitive transaction documents | Kept only as long as necessary for qualification, compliance, transaction context, dispute prevention or legal obligations, then deleted or securely archived |
| Billing, invoices, accounting and tax records | Kept for the period required by applicable accounting and tax laws |
| Legal claims, complaints and dispute records | Kept for the applicable limitation period or until the matter is resolved |
| Marketing preferences and unsubscribe records | Kept as needed to respect your preferences and evidence compliance |
When information is no longer needed, we delete it, anonymise it or archive it with restricted access.
HYPERLUXE uses reasonable technical, organisational and administrative measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These measures may include access controls, restricted internal access, secure storage, encrypted transmission where available, provider due diligence and internal process controls.
No website, communication channel or storage system can be guaranteed to be 100% secure. You should avoid sending unnecessary sensitive information through unsecured channels.
Depending on your location and applicable law, you may have the right to:
To exercise your rights, contact us at privacy@mhnwi.com. We may need to verify your identity before responding.
If you are in the European Union or France, you may also contact the CNIL or your local supervisory authority.
You may unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us. Even if you opt out of marketing, we may still send service-related messages, such as replies to inquiries, broker application updates, transaction-related messages, security notices, billing messages or legal notices.
Depending on your U.S. state of residence and whether the relevant law applies to HYPERLUXE, you may have additional rights, including the right to know, access, correct, delete, obtain a copy of your information, opt out of certain targeted advertising or sharing, and not be discriminated against for exercising your rights.
HYPERLUXE does not sell personal information for money. Where applicable law defines targeted advertising cookies or similar technologies as a sale, sharing or targeted advertising, you may use the cookie controls or contact us to exercise available opt-out rights.
The Services are intended for adults and professional users. They are not directed to children under 18. HYPERLUXE does not knowingly collect personal information from children under 18. If you believe a child has provided personal information to HYPERLUXE, contact us so we can review and delete it where appropriate.
HYPERLUXE may use internal tools, filters, CRM workflows or risk indicators to prioritise, organise or route inquiries. HYPERLUXE does not make decisions producing legal or similarly significant effects solely by automated means. Important decisions, such as whether to publish an opportunity, request further information or forward an inquiry, may involve human review.
The website may link to third-party websites, social networks, messaging platforms, brokers, dealers, agents, property portals, yacht or aircraft specialists, payment providers or other services. HYPERLUXE is not responsible for the privacy practices of those independent parties.
Once your information is shared with an independent broker, representative, buyer, seller or transaction party, that party may process it under its own privacy notice and legal obligations.
We may update this Privacy Notice from time to time. When we make changes, we will update the “Last updated” date above. If changes are material, we may provide additional notice where required by law.
For privacy questions, requests or complaints, contact:
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